We started working in social impact 30 years ago in order to mobilize the small town of Telluride, Colorado where we pioneered the concept of people volunteering in the community in exchange for concert tickets. In Telluride, we produced live concerts where people earned their ticket by cleaning the river, building trails, and improving community facilities.

From there, we adapted the concept to create brand love for Fortune 500 companies, working on six continents connecting hundreds of thousands of people to make their world better.

A common thread throughout our work is that people want to do more to help each other, and everything we do is aimed at getting people to act on that desire. Talking about what you believe in is important, but at some point, someone is going to have to do something. We have always enjoyed being the people that do something.

The founder of our team has witnessed how doing good work showed that the last generation. We are lucky in that our team allows us to see the best of people all the time — coming together to make things right in big and small ways.